HSBC Premier

China Tourist Campaign

HSBC has been a long term partner of AXIS. We help broadening and deepening HSBC’s pool of clients, by pinpointing the exact people who finds HSBC’s service valuable.

Running on cross-device platform and channels: native ads, full page interstitial and WeChat banners. we help HSBC to access who, not only use the Bank, but those who needs the bank.

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Dyson
Location-based Service (LBS)

Consumer – Geomarketing, Accurate Targeting

In order to build a better brand awareness and expand the base of potential customers, Dyson has launched a considerable number of product experience events in different mega shopping malls in Hong Kong including Festival Walk, YOHO Mall, APM, Hysan Plaza, Harbor City, etc.

To drive the foot traffic of the potential customers to the event, AXIS Media manage the location targeting on mobile device to perform customer segmentation in a specific range of location for foot traffic generation.

It’s a win-win situation as Dyson acquired a pool of potential prospects & brand exposure just nearby the event location while shoppers get to learn more about the Dyson’s cutting edge technology.

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SKII Travel Retail of Japan

Reaching out China travelers from China to Japan

Advertise from travel intention to real purchase

Being one of the most celebrated international cosmetics brands, SK-II knows their clients travel across borders and countries.

AXIS MEDIA helps SK-II reaching potential customers before and during their trip using consumer Big Data.

Frist we target the potential travelers in China by interest & behavioral targeting as pre-trip selling, during the journey the target audience being targeted by location base targeting again across the sea in Japan and Korea; on mobile, tablet & PC across all platforms.

SK-II delivers their message to the right persons, in the right places, and during the right journey.?

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Cathay Pacific HK7s Video

HK7s goes viral video everywhere

Reach out sport lovers by programmatic video platform

Want every sports lovers join your events? Data works!

 

Every video views and clicks will turn into tickets of rugby lovers, if…

you target the right people, at the right time, in the right place. Data works! To celebrate the biggest event- HK7s, Cathay Pacific aim to reach out Xpats in Hong Kong who love sports by presenting 60s viral video. Believe in big data we make the 60s length video launch & achieve better result than other pre-roll video.

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SKII China Tourist Campaign

China Cross-broader solution

What should you do when you have the best products?

---- Finding the best way to get people know!

Being a partner of the leading international skin care brand, AXIS MEDIA always strives to create more of innovative image in media level.

AXIS MEDIA helps SK-II HK to be the first-ever oversea advertiser in China through WeChat moments. Native ads, banners, WeChat Moments; AXIS MEDIA has always been finding the best and most pioneer channel for our partners. The best way to get people know is the way of many ways.

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UBS CHINA
LAUNCHING CAMPAIGN

New Branches: Beijing, Shanghai and Guangzhou

UBS has launched 3 new branches in Beijing, Shanghai and Guangzhou as a business development move in mainland China.

In order to make the launching a well-known event for the respective citizens and acquire data for a better planning of their future advertising strategy, AXIS Media is in a key role to channel their messages and collect audience preferences.

AXIS Media has successfully established brand awareness for UBS by waves of programmatic media investment, including display banner, native ad and interstitial ad in cross device platform (PC & Mobile).

Performing Dynamic Creative Optimization (DCO) by using few set of creative messages, leverage on 3x frequency cap criteria, we are able to identify the target audience’s preferences on creative messages and thus the result achieved 32%+ CTR performance.

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Cow & Gate China OTV

Advertise in China seamlessly

Cow & Gate one of the leading baby infant powder advertise in South China market aim to establish the brand image as “Hong Kong Made” infant powder. To precisely reach the target audience (Parent of infants) measured by the 3rd party ad tracking , we leverage on the Tencent & Baidu DMP audience data with specific frequency setting , location of city level & demographic targeting segment. These all campaign optimization also apply on cross- device in order to fulfill the media objective & the KPI.

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Chinese New Year Launch

Sending money to bank account in China

Chinese New Year is always the time for Chinese to gather and reunion. No matter how far you are from your hometown, Western Union is here to make sure your caring for your family is delivered timely.

With the help of AXIS Media, the money transfer service provided by Western Union has been spread to hundreds and thousands of Chinese in the USA, UK, France and Australia, by waves of banner and interstitial ads.

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Unilever Food goes viral

Lipton and Knorr Breakfast on

B2B and B2C marketing in a single shot!

B2B and B2C advertising are always believed to be two different levels of marketing.

Thanks to precise audience targeting, AXIS helps Unilever Food Solutions reaching two level of clients: consumers and restaurant operators, in a single campaign run with our consumer Big Data. Through a viral video over 1 minute, Unilever Foods not only presents a new and delicious breakfast to the dinners, but also an opportunity to the restaurants owners. Multi-level clients in a single shot on mobile platform!

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Pokémon Go will soon launch Ads

Pokémon Go will soon ads in the form of sponsored locations

Pokémon Go is one of the most viral mobile applications now. According to its developer, it will soon include advertising.

In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, retailers and companies will be granted the paid opportunity to be featured prominently on the game’s virtual map, in the hope to drive customers inside their facilities.

A Niantic spokesperson declined to provide further details about the amount of potential revenue split between ads and in-app purchases.

According to the Financial Times, the network of virtual “portals” mapped to on-street locations in Pokémon Go will be similar to the one featured on Ingress, Niantic’s previous game. Brands that paid to create sponsored content in Ingress are pharmacy Duane Reade, café chain Jamba Juice and car-rental service Zipcar. In Japan, where Ingress is popular, brands that decided to buy similar in-game promotions are convenience store chain Lawson and Tokyo Mitsubishi Bank.

Advertisers will be charged on a “cost per visit” basis, similar to the “cost per click” used in Google’s search advertising, Hanke said.

Some U.S. retailers have already found that being featured in the game can drive tons of real customers into their stores. “The amount of people has been astonishing,” Tom Lattanzio, the owner of L’Inizio Pizza Bar in Long Island City, Queens, told The New York Post yesterday. The Financial Times reported that the pizza restaurant saw business increase 75 percent after buying a $10 in-game power-up that lured Pokémon to its location.

Other businesses and organizations have tried to attract visitors by emphasizing the large number of Pokestops around their buildings. The Art Institute of Chicago, for example, tweeted an invite to “Catch them if you can” around the museum.

Source: Techcrunch

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MOMO launched Ad Exchange

MOMO, the 3rd largest mobile SNP in China launched MOMO Ad Exchange

In 2016, MOMO, the third largest mobile social media platform in China, has launched MOMO Ad Exchange.

With over 200 million users, MOMO has clicked with the young generation because of its unique product features. MOMO’s users are the youngest compared with Weibo and Wechat, and over 90% of its users are under 39 years old according to CNNIC latest survey. MOMO also outperform its rivals on the aspect of product richness and users participation.

Since 2015, MOMO put lots of effort to develop mobile marketing business. Its mobile marketing income reached USD$ 15.3 million in Q4 2015. With over 200 million users, MOMO’s native advertising would achieve the best marketing result without putting a hard time on users’ experience.

MOMO Ad Exchange is an advance of the programmatic ads industry as one of the newest, largest and deepest platform.

Are you curious on MOMO? Contact us for more details!

Source: RTBchina

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The first 360° Ad campaign

The first programmatically traded 360° ad campaign was launched in Asia Pacific.

The first programmatically traded 360° ad campaign was launched in Asia Pacific.

Hong Kong Airlines was the first brand to embrace the immersive ad format to showcase their new business class travel option. The audiences were allowed to experience business class via virtual reality. A banner invited users to dive into a 360° video; the content expanded upon click. The experience can be enhanced by tilting and moving the smartphone on your hands.

The campaign was a success as it addressed the vibrant momentum of the mobile-first APAC market. Given the immersive experience it delivered 35 times higher click-through-rates, the 360° Panorama led the audience to engage and convert.

Source: Vrjournal

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MOBVISTA LAUNCHES MINTEGRAL

Mobvista launches native & video ad mediation platform in China

Mobvista launched Mintegral — a native and video ad mediation platform. This mobile Supply-Side Platform (SSP) developed by Mobvista provides developers a global monetization solution for maximized revenue. Smart algorithms and mediated top quality international ad sources combine with customizable native ad formats for optimal performance. Mintegral is a comprehensive monetization system, including native ad resources mediation, intelligent ad targeting, a complete operation dashboard, dedicated account teams and more.

High revenue, low maintenance and ease of use make up the DNA of Mintegral. First, Mintegral’s mediation concept is more advanced than traditional platform-based mediation, and solves the problem of higher quality traffic wasted when allocated to lower quality campaigns. Mintegral first mediates campaigns on all platforms and retrieves the optimum ad sources through smart and dynamic cross-locking algorithms. This is based on developers’ requirements to match each ad spot with the right ad for maximized benefits. Today, Mintegral mediates over 60 industry leading ad platforms and enables the classification and retrieval of native ads. Eliminating risks and traffic waste, in trials for developers on multiple platforms Mintegral delivered a 100% fill rate of ad spots in apps. Secondly, developers traditionally had challenges to efficiently monetize without compromising the user experience. Mintegral enables smooth integration with the UIs of developers’ products for truly seamless integration and minimal disruption. We have invested heavily in optimizing our SDK and have designed a wide variety of UI templates, to address the various ad demands in line different app scenarios.

Mobvista has partnered with over 1000 apps from all over the world, with 180 million daily active users from its SDK with partners like Camera360, SHAREit, 360 Security, and Clean Master.

Source: nativex.com

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Tencent steps into OTT

Tencent steps into OTT: another era of multi-screen marketing

When PC and mobile devices become the known platforms for advertising, to stand out, it’s time to discover a new platform – OTT (internet TV). As the most extensive coverage of internet users in China, Tencent call out a strategy for “living room big screen” – OTT. In addition to video, Tecent incorporates their full line of products and services (including IM such as WeChat and QQ, games, music and etc.) into home video platform; making the big screen a part of the cross-platform ecosystem.

In 2016 Q2, the number of China Internet TV daily active users reaches 38 million. The no. of OTT devices was 1.65 billion in 2015. It is expected to have over 4 billions of OTT devices in 2020, which means over 70% Chinese family will use OTT devices instead of traditional TV at that time. Underestimating the OTT market is definitely the least thing you would do if you want to stick close with the market.

Having precise monitoring and measurement of advertising effectiveness is definitely a must for a new media platform. To do this, Tencent goes partner with AdMaster and Miaozhen System in order to build a OTT TV population sample library for 3rd party tracking.

Being a long term partners of Tencent ad-network, AXIS MEDIA provides you with the most updated service with Tencent OTT. Are you curious on this new media? Contact us for more details!

Source: kknews

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BETTER SALES WITH WECHAT COUPONS

By employing WeChat Coupons, brands can engage users and drive sales

In the offline world, people are always motivated by incentives including discounts, coupons, and gifts. WeChat users are no exception. By employing WeChat Coupons, brands can engage more users and drive more sales with at least 2 kinds of WeChat coupons:

1.‘Shareable’ Coupon
Users not only redeem the coupon, they can also SHARE with friends; spreading the exposure throughout the users’ own circle of friends.

2. Regular Coupon
Users can redeem, store and use the coupon either online or offline.

WeChat Coupon Redemption
Verification code/ QR code scan / manual-input coupon code. Advertisers can set up either one of these redemption method.

How can coupons help brands improve sales performance?

1. High Conversion
WeChat has already accumulated over 400 million users. Brand awareness can be spread out through word-of-mouth recommendations of WeChat users. Sharing between friends are reliable and with high conversion. Virus marketing can be formed with a reasonable budget.

2. Traffic Driving: Online to Offline
Coupon is an effective way to convert traffic from online to offline, and vice versa. So how does this work in practice? A user receives a coupon from a friend and uses it to purchase a product in-store. As the user must follow the official WeChat account in order to redeem the coupon, the brand can now retarget this new user with future offers and promotions.

Are you curious on WeChat coupons? Contact us more information on how your brand can leverage WeChat coupons in your next campaign!

Source: Curiosity

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Singles Day: Alibaba breaks record total sales

Alibaba has beaten its sales record, the impact of live webcast can't be ignored

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn RMB, a rise of 32% on last year's.

Alibaba reported 82% of purchases had been made on mobile phones during Singles Day, 11/11/2016

The company has also been experimenting with new technology including AR, VR and live webcast to give shoppers other ways of buying items.

We can foresee that live webcast platforms will eventually shift the focus to advertising display. On the Singles Day this year, Alibaba worked with inke (映客), no.1 live webcast platform in China with 25M MUV, and brought a change to the new era of live webcast. More and more live webcast platforms are working with e-commerce, not only because of the numerous advertising budgets, but also because of sales motivation and the viral effect of Internet celebrities of live webcast.

Live webcast is a crucial way to draw business of e-commerce. Can’t you ignore the impact of webcast after seeing Alibaba’s record-breaking sales this year?

Source: Baidu News

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The No.1 Transit media of China

12306- The official booking platform for High Speed Railway up to 200 Million download

Advertise in 12306

Once the travelers confirmed the bookings, an itinerary reminder would be sent out to the users with the promotions of the destination. This engaging message in the customer journey generates more than 90% open rate & 10%+ CTR.

Performance Indication:

Target Segment

Target specific traveler segment by following criteria

Genuine Verification

Ticket purchase would only be available after users have activated their account through the real-name verification. To prevent reaching out duplicated or non-genuine person.

Showcase – MGM Macau

Contact us for more:
Email: [email protected]

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Give up the normal practice of audience targeting

[email protected] 3709 8567

Increase the chances of reaching the right audience by targeting users who already own you’re the apps (included competitors) by following step

Selecting specific location, recency & the specific Competitive APPs to identify the market size

Retargeting the Apps users base on the criteria (App purchases) with more inventories supply than single media. User labeled as our target audience once they place an order on the selected app.

A selected group of mobile users based on what apps they own

Want to energize your target segement ?

[email protected]

3709 8567

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Stop wasting media budget on HealthCare Campaigns

[email protected] 3709 8567 Audience segment of HealthCare is rare resource & even the media giants Google/ Facebook provide no option to marketers. To fill this gap, AXIS Media develop advanced data segment leverage on Point of Interest (POI) & In-Apps usage behavior as the first-to-market previse healthcare segment What is Point of Interest & In-APP behavior? The Point of Interest A specific point location that someone may find useful or interesting. Referring to Health check center, Pharmacy or any other categories may use. Users of a mobile device can be provided with geolocation and time aware POI service that labels as certain target segment The In-App Behavior Using the behavior data of In-App such as App presence, content, purchase etc. All the ways to measure user attributes that adopt a more competitive position regarding any health/medical related intentional interest showing the demand of healthcare needs. Example The target segment is formulated by content interest & specific health APPs activities. The way of this identification imply the demand of certain mobile users The methodology of Health Advance By point of interest & In-APP Behavior The perfect combination of Point of Interest (POI) & Healthcare interest by In-App behavior to identify the real-life demand. The record user data on the health status, content interest and some Super APPs usage such as Fitbit, Nike-Run, Under-Armour etc. will be the labeling for certain segment. In additional the data layer of Point of Interest emphasize the needs of user of any health related services. Contact Us Email : [email protected]

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